Regional Projects & Initiatives
Much of our work has been in support of regional projects and initiatives across Scotland. Details of some of these are outlined below.
Ayrshire & Arran Tourism Toolkit
TALS worked with associate Sue Crossman to carry out an audit of tourism products and services in Midlothian and Scottish Borders with potential to align with the new Borders Railway that opened in September 2015. The project involved identifying and auditing over 1,600 tourism products, consulting with over 30 stakeholders, and developing and disseminating an online survey to over 600 businesses.
TALS completed a project commissioned by Scottish Enterprise to identify business development opportunities arising from the Deeside Way long distance path. As part of this project, we surveyed local businesses and community groups, organised and facilitated a series of industry workshops, and gave presentations on the progress of our work to a number of local meetings.
Dunfermline Heritage Tourism
TALS worked with associate Sue Crossman to develop a business plan for Dunfermline Heritage Tourism that aims to bring together the disparate elements of Dunfermline's visitor offer to collaborate on delivering high quality experiences that grow visitor numbers and spend.
East Scotland Tourism Partnership
Fife Local Tourist Associations
TALS worked with consultant Sue Crossman to assist the five local tourism associations in Fife to develop Marketing Activity Plans that will provide a focus for their on-going activities. This work was commissioned by Fife Tourism Partnership. Gillian also worked with Levenmouth Local Tourist Association to develop content for a new visitor guide to 'Fife's Energy Coast'.
Orkney Tourism Group
TALS assisted the Orkney Tourism Group to develop a three-year business plan, which secured funding from key local public agencies. As part of the consultation process of developing the business plan, we organised and managed a strategic planning workshop for local tourism businesses. We were subsequently commissioned to facilitate industry workshops on extending the tourism season in Orkney.
TALS recently undertook a study into demand for business-to-business workshops and seminars in Inverclyde and subsequently organised and delivered a pilot workshop on maximising business opportunities from cruise ships coming into Greenock.
Royal Deeside and the Cairngorms Destination Management Organisation
TALS and The Glamis Consultancy project managed the establishment of a new industry-led DMO, including development of a three-year Business Plan, management of funding applications to external agencies and delivery of initial marketing activities including brand and website development.
TALS subsequently undertook Food Tourism and Outdoor Activities Tourism scoping studies for the DMO, which researched and made recommendations on opportunities to develop and promote niche tourism products.
St. Andrews Tourism Partnership
In late 2014, TALS researched and wrote a 32-page Tourism Facts & Figures guide for St Andrews and project-managed its production, working with a designer who we identified and commissioned.
South of Scotland 7Stanes Mountain Biking Centres
TALS undertook a mystery shopper exercise commissioned by Scottish Enterprise to evaluate the quality of the visitor experience in and around the 7Stanes mountain biking centres in the South of Scotland. This included researching the visitor product in and around the centres and engaging with over 250 businesses by telephone, email and/or personal visit. The final report was presented to 4 meetings of local industry organisations and partners.
Taste of Grampian
TALS have recently worked with Sandra Reid of Fare Consulting to undertake a comparator study to support the development of the annual Taste of Grampian event.